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About

Built for Saudi enterprises. By the people who understand them.

Origin

Saudi enterprises
deserved better than this.

For years, Saudi enterprises faced a choice between global AI platforms that didn’t speak their language, and local integrators with relationships but no real AI. The result: fragmented, expensive, below-standard deployments.

Sawt was built to close that gap. Arabic-native, high-standards, outcome-indexed, and built to run not just one agent but the enterprise’s entire AI roadmap

Values

How we operate.

Saudi-first, not Saudi-only
We built for Saudi Arabia first, solving for a language and market others overlooked. Saudi Arabia is our foundation, not our ceiling.
Long-term partnership
We measure success months after deployment, not at go-live. Our team stays involved because the work doesn't end at deployment.
High standards
We don't benchmark ourselves against what's typical in this market. Every deployment is held to a higher bar. If it can't perform reliably, at scale, and in production, it doesn't ship.
Deep technical depth
40+ engineers from Stanford, MIT, Berkeley, Amazon, and NVIDIA. Combining world-class AI research with the engineering rigor required for enterprise deployment
Outcome-driven
Less promises. More proof. Response time, resolution rate, and cost per interaction are what we optimize for. Outcomes are the only metric that matters.
Leadership

The team is the product.

Amira Othman
Amira Othman
Founder & Lead Educator
Read Bio
Omar Khaled
Omar Khaled
Co-founder & CTO
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Mia Marwan
Mia Marwan
Early Childhood Teacher
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Sarah Emad
Sarah Emad
Assistant Educator
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40+ engineers from
Stanford MIT UC Berkeley Waterloo Amazon NVIDIA OpenAI HSBC
In the Room

Where Sawt has been.

From global stages to Saudi industry events — where the conversation on AI is happening, Sawt is part of it.

The Blog
Article cover
Telecom Topic #3
Jan 2026
Saudi House — World Economic Forum
Jan 2026
Saudi House — World Economic Forum

Sawt joined the region's largest customer experience gathering, with a session on how technology is reshaping human communication and the customer experience.

Read article
Article cover
Banking Topic #2
Dec 2025
CX World Forum
Dec 2025
CX World Forum

Sawt joined the region's largest customer experience gathering, with a session on how technology is reshaping human communication and the customer experience.

Read article
Article cover
BNPL / Fintech Topic #1
Oct 2025
FII9 — Future Investment Initiative
Oct 2025
FII9 — Future Investment Initiative

Sawt joined the region's largest customer experience gathering, with a session on how technology is reshaping human communication and the customer experience.

Read article
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The customer interactions company

Riyadh, Saudi Arabia

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